Breaking the taboo of mental health in business


We’re Pilotfish, a social enterprise challenging the stigma of mental health in the workplace. We bring education, coaching and mental fitness training to founders and their employees.

We know the damage poor mental health does

We were started by our founder Joe Pack, who in 2016 experienced a breakdown due to extreme stress and severe anxiety while building his own start-up. His insight showed that although pressure from investors, partners, customers and employees can be intense, it is so, so much worse than it needs to be.

We believe in ‘mental fitness’

Talking about mental health in the workplace is still a taboo. People still believe “mental health” means “mental illness,” which stops people from adopting good habits and practices, something that Joe learnt all too well. This is because while most people exercise their body, very few exercise their minds. What they need instead is ‘mental fitness.’

Healthy minds make for healthy business

Looking after the mental health of employees also makes business sense. It lowers absence rates and presenteeism levels, while boosting wellbeing, productivity and retention. There’s now even the Employer Pledge, where businesses commit to changing their approach to mental wellbeing. 95% of signees said it had a positive impact on their organisation.

  • 1 in 4 British workers are affected by conditions like anxiety, depression and stress every year

  • Mental ill-health is the leading cause of sickness absence in the UK, costing an average of £1,035 per employee, per year

  • 95% of employees calling in sick with stress gave a different reason